The European Commission Confirms, Apple’s Anti-Competitive Behavior Is Illegal and Harms Consumers

While we are still many steps from a level playing field, we are beginning to see progress because of the European Commission’s historic decision on March 4, 2024 which found that Apple violated the EU’s antitrust laws and fined them over €1.8 billion. Starting today, Spotify is opting into Apple’s “entitlement” for music streaming services, created after the European Commission’s ruling. This means we will finally be able to offer something as obvious as it is overdue: iPhone consumers in the EU will now see pricing information for Spotify in the app and the fact that they can go to our website to purchase items directly.

EU iPhone consumers will now benefit from seeing our end of summer promotional pricing. They’ll also finally be able to see how much a Premium plan of their choosing costs once the promotion ends. Consumers on other operating systems like Android will continue to see this promotion and pricing information as they always have.

While this is progress, it’s only a small step in the long march towards giving iPhone consumers basic product experiences they expect and deserve in their apps – experiences that users of other phones already enjoy. Unfortunately, Spotify and all music streaming services in the EU are still not able to freely give consumers a simple opportunity to click a link to purchase in app because of the illegal and predatory taxes Apple continues to demand, despite the Commission’s ruling.

The fight continues. iPhone consumers everywhere deserve basic information about how much things cost, when they can take advantage of great deals and promotions, and where to go to buy those things online. If the European Commission properly enforces its decision, iPhone consumers could see even more wins, like lower cost payment options and better product experiences in the app.

Visit TimeToPlayFair.com to learn more.

Today’s decision marks an important moment in the fight for a more open internet for consumers. The European Commission (EC) has made its conclusion clear: Apple’s behaviour limiting communications to consumers is unlawful. This decision sends a powerful message—no company, not even a monopoly like Apple, can wield power abusively to control how other companies interact with their customers.

Apple’s rules muzzled Spotify and other music streaming services from sharing with our users directly in our app about various benefits—denying us the ability to communicate with them about how to upgrade and the price of subscriptions, promotions, discounts, or numerous other perks. Of course, Apple Music, a competitor to these apps, is not barred from the same behaviour. By requiring Apple to stop its illegal conduct in the EU, the EC is putting consumers first. It is a basic concept of free markets—customers should know what options they have, and customers, not Apple, should decide what to buy, and where, when and how. 

While we appreciate the EC addressing this important case, we also know that the details matter. Apple has routinely defied laws and court decisions in other markets. So we’re looking forward to the next steps that will hopefully clearly and conclusively address Apple’s long-standing unfair practices.

From the beginning, the foundational belief of the internet is that it should be a fair and open ecosystem. That belief has fueled growth, innovation and discovery around the world. Today the leading way people access the internet is via their mobile phones. So why should the same principles not apply? And while we are pleased that this case delivers some justice, it does not solve Apple’s bad behaviour towards developers beyond music streaming in other markets around the world. Our work will not be done until we succeed in securing a truly fair digital marketplace everywhere and our commitment to helping to make this a reality remains unwavering.